Wonder Woman 1984 helped pushed HBO and HBO Max subscribers past 40 million ahead of a big year for the streamer that will see a push of new content.
Warner Media reports that Wonder Woman 1984 helped push HBO Max and its linear channel past 40 million users by the end of 2020. Wonder Woman 1984 was the first film to debut under Warner Bros. 2021 release model, which sees their entire film slate debut in theaters and on HBO Max simultaneously. The films will be available for subscribers at no additional charge, and they will stay on the platform for 31 days after their initial release date. The decision was controversial, but it sounds like it’s paying off.
HBO Max is continuing to push the new content to come to the platform in 2021 after a messy rollout in May 2020. A lack of synergy between the linear HBO channel and the actual app, coupled with the various ones available at the time of HBO Max’s launch, made it a confusing endeavor for those already subscribed to the channel via cable. To combat that, HBO has made HBO Max available on Roku and Fire TV after lengthy negotiations, and it seems as if the platform is finally hitting its stride nearly a year after its launch.
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According to AT&T, HBO Max now has over 37 million subscribers, 10 million more than it had in September of 2020. Total subscriptions have surpassed 41 million at the end of 2020 for all HBO branded platforms. It remains unclear how many of those subscribers come solely from HBO Max and how many of them have activated their HBO Max account available to them through their cable subscriptions.
WarnerMedia is likely looking to build on the momentum, and they’ve announced a slate of original content to attract subscribers. A Harry Potter television series is reportedly in the works, as is a Sex and the City revival titled …And Just Like That and a Gossip Girl reboot. On top of that, HBO is looking to expand the Game of Thrones franchise massively. Two spinoff series are currently in development with the potential for more.
Unfortunately, it’s hard to tell just how many of those subscribers are there for the films and how many come from the impending release of some high profile television shows. It’s more than likely that subscribers are there for the film slate, one that includes significant releases like Dune, The Matrix 4, Suicide Squad, and Godzilla vs. Kong. WB moved the latter film’s date up from May to March in a month that will see the release of the highly anticipated battle of the MonsterVerse characters, as well as the long-awaited release of Zack Snyder’s Justice League. Wonder Woman 1984 may have been the impetus for HBO Max’s growth, but the real test comes later this year when they will have to retain their subscribers or otherwise risk losing the viewers after their 2021 plan expires.
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