Patrick Stewart teams up with SpongeBob Squarepants and other television icons in a new spot for Paramount+, which aired during Super Bowl LV.
Patrick Stewart teams up with SpongeBob Squarepants and a bunch of other television icons in a hilarious new commercial for the Paramount+ streaming service, which aired during Super Bowl LV.
The 90-second spot finds the legendary Star Trek actor sporting a tailored tuxedo and sitting atop a snowy mountain peak, which he identified as “Paramount Mountain.” As the ad unfolds, characters including Dora the Explorer, Beavis and Butthead and Captain Christopher Pike (Anson Mount) join him at the top.
When members of the crew start asking why they’re all on top of the mountain, Stewart takes a sip of a cocktail served to him by The Late Show’s Stephen Colbert and reveals that they’re all just metaphors, adding, “We live here now. On Mount Paramount — isn’t it glorious?” Young Sheldon star Iain Armitage, Blue Bloods actor Tom Selleck and late night talk show hosts James Corden and Trevor Noah are among the celebrities who quickly point out that, no, it’s not glorious living on top of a snowy mountain.
Fortunately for Stewart, SpongeBob Squarepants arrives just in time to save the day — making his Super Bowl commercial debut by singing David Glen Eisley’s power ballad “Sweet Victory.” Fans of Spongebob will recall that Eisley’s song was first made famous in the 2001 SpongeBob SquarePants episode “Band Geeks.” While the musical break doesn’t cheer everybody up, Stewart and a select other continue to shake their hips as Colbert encourages them to “dance like metaphor, how hard is that?”
Other cameos in the ad include DJ Khaled, James Smartwood from Tooning Out the News, Ethan Peck’s Spock from Star Trek: Discovery, Leonardo of the Teenage Mutant Ninja Turtles, Elmer the Old Man from Crank Yankers, and Samara from The Ring. In addition to airing during the Big Game, the spot was posted on the Paramount+ Twitter account, along with the caption, “At the summit of Mount Paramount, a surprise greets our heroes as they celebrate sweet victory.”
It was previously announced that CBS All Access is being rebranded as Paramount+. The refreshed platform will feature content from networks including CBS, Nickelodeon, Comedy Central, BET, MTV and The Smithsonian Channel, among others. The streaming service will also feature live sporting events, as well as original series including Twilight Zone, Star Trek: Picard and Star Trek: Discovery. Paramount+ launches on March 4.
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